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Act! vs Thryv: 2026 Comparison

Act! Thryv
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An all-in-one small business management platform combining CRM, marketing, payments, and customer communication tools.
Pricing Subscription ($30-$50/user/month) Subscription ($228-$533/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • CRM
  • Online presence
  • Marketing automation
  • Payment processing
  • Social media
  • Appointment scheduling
  • Reviews management
  • Document storage
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • All-in-one for small business
  • Marketing included
  • Payment processing
  • Review management
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Primarily US market
  • Long contracts reported
  • Can be overwhelming