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Act! vs Tidio: 2026 Comparison

Act! Tidio
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A customer service platform combining live chat, chatbots, and email marketing for e-commerce and small businesses.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$499/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Live chat
  • AI chatbots
  • Email marketing
  • Visitor tracking
  • Shopify integration
  • Canned responses
  • Chatbot builder
  • Multi-channel inbox
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Good free plan
  • Easy chatbot builder
  • Multi-channel support
  • Affordable pricing
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • AI chatbot costs extra
  • Limited on free plan
  • Can be slow
  • Advanced features need higher plans