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Act! vs Trainual: 2026 Comparison

Act! Trainual
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Business playbook and training platform for documenting processes, onboarding employees, and scaling company knowledge.
Pricing Subscription ($30-$50/user/month) Subscription ($300-custom/yr)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Process documentation
  • Training
  • Onboarding
  • Role assignments
  • Testing
  • Screen recording
  • Templates
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Good for onboarding
  • Process documentation
  • Easy to use
  • Training features
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Training focused
  • Limited outside onboarding