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Act! vs Trello: 2026 Comparison

Act! Trello
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Visual collaboration tool using boards, lists, and cards for organizing projects with a simple Kanban-style interface.
Pricing Subscription ($30-$50/user/month) Freemium ($0-17.50/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Kanban boards
  • Power-ups
  • Butler automation
  • Templates
  • Calendar view
  • Timeline
  • Mobile app
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Simple and intuitive
  • Good free tier
  • Visual approach
  • Mobile friendly
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited for complex projects
  • Power-ups can add up
  • Basic reporting