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Act! vs Ubersuggest: 2026 Comparison

Act! Ubersuggest
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Ubersuggest is Neil Patel's SEO tool that provides keyword research and content ideas along with site audit capabilities. It offers a freemium model making basic SEO data accessible to small businesses.
Pricing Subscription ($30-$50/user/month) Freemium ($0-40/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Keyword research
  • site audit
  • content ideas
  • rank tracking
  • backlink data
  • competitor analysis
  • Chrome extension
  • traffic analyzer
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Very affordable
  • Easy to use
  • Lifetime pricing option
  • Good for beginners
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited data depth
  • Smaller database
  • Basic features
  • Less accurate than premium tools