Gifts

Culture

Reviews

Local Spots

Act! vs Umami: 2026 Comparison

Act! Umami
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Umami is a simple and fast open-source website analytics alternative focused on privacy. It is self-hosted and provides essential web metrics without collecting any personal data.
Pricing Subscription ($30-$50/user/month) Free ($0)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Open-source
  • self-hosted
  • privacy-focused
  • real-time data
  • custom events
  • multi-site support
  • API access
  • lightweight
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Completely free
  • Privacy-focused
  • Self-hosted control
  • Very lightweight
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Requires self-hosting
  • Limited features
  • No official support
  • Basic reporting