| Overview |
A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. |
Upfluence is an influencer marketing platform that helps brands find influencers among their existing customers and manage end-to-end campaigns. It integrates with e-commerce platforms for performance tracking. |
| Pricing |
Subscription ($30-$50/user/month) |
Paid (Custom pricing) |
| Key Features |
- Contact management
- Opportunity tracking
- Marketing automation
- Custom dashboards
- Mobile access
- Integration
- emarketing
- Calendar management
|
- Influencer search
- campaign management
- e-commerce integration
- affiliate management
- content collection
- analytics
- influencer payments
- email outreach
|
| Pros |
- Long track record
- On-premise option
- Good for small businesses
- Established user base
|
- Customer-to-influencer matching
- E-commerce integration
- End-to-end management
- Good search filters
|
| Cons |
- Interface feels dated
- Limited modern integrations
- Marketing features are basic
- Mobile app is limited
|
- Pricing not transparent
- Interface could be smoother
- Search can return inconsistent results
|
