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Act! vs UserGuiding: 2026 Comparison

Act! UserGuiding
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A no-code user onboarding and product adoption platform for creating in-app walkthroughs, checklists, and resource centers.
Pricing Subscription ($30-$50/user/month) Subscription ($89-$389/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Product tours
  • Checklists
  • Resource centers
  • Hotspots
  • NPS surveys
  • Analytics
  • Segmentation
  • No-code builder
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Affordable
  • No-code builder
  • Good for startups
  • Easy setup
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited customization
  • Basic analytics
  • Web only
  • Feature set growing