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Act! vs Vista Social: 2026 Comparison

Act! Vista Social
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Vista Social is a modern social media management platform offering publishing, engagement, analytics, and listening tools. It supports a wide array of social networks and review sites at competitive pricing.
Pricing Subscription ($30-$50/user/month) Freemium ($0-379/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Multi-platform publishing
  • social inbox
  • analytics
  • social listening
  • review management
  • report builder
  • content calendar
  • AI assistant
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Feature-rich for the price
  • Supports many platforms
  • Modern interface
  • Good review management
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Newer platform with smaller community
  • Some features still maturing
  • Limited brand recognition