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Act! vs Vitally: 2026 Comparison

Act! Vitally
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A modern customer success platform with powerful productivity features, health scoring, and project management for CS teams.
Pricing Subscription ($30-$50/user/month) Subscription ($150-$400/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Customer health
  • Project management
  • Playbooks
  • NPS tracking
  • Docs and notes
  • Integrations
  • Analytics
  • Automation
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Modern UI
  • Good project management
  • Powerful automation
  • Developer-friendly
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Newer platform
  • Smaller ecosystem
  • Complex for simple use cases