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Act! vs WalkMe: 2026 Comparison

Act! WalkMe
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An enterprise digital adoption platform that overlays guidance, automation, and analytics on top of any software application.
Pricing Subscription ($30-$50/user/month) Enterprise_only (Custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Digital adoption
  • Walk-thrus
  • SmartTips
  • Launchers
  • Analytics
  • Surveys
  • Task automation
  • Workstation
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Powerful enterprise DAP
  • Works on any web app
  • Good analytics
  • Automation capabilities
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Very expensive
  • Complex implementation
  • Requires dedicated admin
  • Heavy impact on page performance