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Act! vs Whatagraph: 2026 Comparison

Act! Whatagraph
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Whatagraph is a marketing reporting platform that automates cross-channel performance reports for agencies and marketing teams. It connects to 40+ marketing platforms for unified reporting.
Pricing Subscription ($30-$50/user/month) Paid ($199-custom/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Cross-channel reporting
  • automated reports
  • custom branding
  • 40+ integrations
  • report templates
  • data blending
  • live dashboards
  • API access
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Great for marketing agencies
  • Beautiful report templates
  • Easy automation
  • Good white-labeling
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Limited to marketing data
  • Basic data manipulation
  • Fewer integrations than some competitors