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Act! vs Wise Agent: 2026 Comparison

Act! Wise Agent
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An all-in-one real estate CRM offering contact management, transaction management, and marketing tools at an affordable price.
Pricing Subscription ($30-$50/user/month) Subscription ($32-$49/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Contact management
  • Transaction management
  • Drip campaigns
  • Landing pages
  • Lead automation
  • Calendar
  • Team features
  • Reporting
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Affordable for agents
  • All-in-one
  • Good transaction management
  • Easy to use
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Real estate only
  • Basic interface
  • Limited integrations
  • Smaller company