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Act! vs Wix eCommerce: 2026 Comparison

Act! Wix eCommerce
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A drag-and-drop website builder with comprehensive e-commerce capabilities for small to mid-size online stores.
Pricing Subscription ($30-$50/user/month) Subscription ($17-$159/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Drag-and-drop editor
  • 500+ templates
  • Payment solutions
  • Shipping management
  • Multichannel selling
  • Abandoned cart recovery
  • Wix App Market
  • AI site builder
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Very intuitive editor
  • Beautiful templates
  • Good free plan for testing
  • App marketplace
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Less scalable for large stores
  • Cannot switch templates once live
  • Some advanced features need apps