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Act! vs Woopra: 2026 Comparison

Act! Woopra
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Woopra is a real-time customer analytics platform that tracks individual user journeys across multiple touchpoints. It provides customer journey analytics with automated actions based on user behavior.
Pricing Subscription ($30-$50/user/month) Freemium ($0-custom)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Customer journey analytics
  • real-time tracking
  • people profiles
  • triggered actions
  • retention analysis
  • trend reports
  • custom reports
  • integrations
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Good customer journey tracking
  • Real-time individual tracking
  • Automation capabilities
  • Decent free tier
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Can be expensive
  • Limited visualization
  • Complex setup
  • Smaller community