| Overview |
A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. |
An API platform for adding enterprise features like SSO, directory sync, and audit logs to applications. |
| Pricing |
Subscription ($30-$50/user/month) |
Freemium (Free-$25/connection/month) |
| Key Features |
- Contact management
- Opportunity tracking
- Marketing automation
- Custom dashboards
- Mobile access
- Integration
- emarketing
- Calendar management
|
- Single Sign-On
- Directory sync
- Admin portal
- Audit logs
- MFA
- User management
- Organizations
- Fine-grained authorization
|
| Pros |
- Long track record
- On-premise option
- Good for small businesses
- Established user base
|
- Easy SSO implementation
- Enterprise-ready
- Good documentation
- AuthKit UI
|
| Cons |
- Interface feels dated
- Limited modern integrations
- Marketing features are basic
- Mobile app is limited
|
- Per-connection pricing
- Enterprise-focused
- Limited for consumer apps
- Newer platform
|
