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Act! vs Wrike: 2026 Comparison

Act! Wrike
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Enterprise work management platform with project planning, resource management, and real-time collaboration.
Pricing Subscription ($30-$50/user/month) Freemium ($0-24.80/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Project planning
  • Gantt charts
  • Resource management
  • Custom workflows
  • Proofing
  • Time tracking
  • Dashboards
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Enterprise features
  • Custom workflows
  • Good reporting
  • Proofing
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Complex interface
  • Learning curve