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Act! vs X2CRM: 2026 Comparison

Act! X2CRM
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. An open-source CRM with marketing automation that combines contact management with visual workflow designer and process automation.
Pricing Subscription ($30-$50/user/month) Freemium (Free (open source))
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Contact management
  • Marketing automation
  • Workflow designer
  • Sales pipeline
  • Service tools
  • Reports
  • Web tracker
  • Email marketing
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Open source
  • Visual workflow builder
  • Marketing automation included
  • Good documentation
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Development has slowed
  • Smaller community
  • Interface is dated
  • Limited enterprise features