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Act! vs ZipBooks: 2026 Comparison

Act! ZipBooks
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A free cloud accounting software for small businesses and freelancers with smart invoicing and financial intelligence.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$35/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Invoicing
  • Expense tracking
  • Time tracking
  • Bank connections
  • Financial reports
  • Team management
  • Tax prep
  • Smart tagging
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Free plan available
  • Clean interface
  • Smart tagging AI
  • Affordable
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited advanced features
  • Smaller user base
  • Fewer integrations
  • Basic inventory