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Act! vs Zoho Bigin: 2026 Comparison

Act! Zoho Bigin
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A lightweight pipeline-centric CRM by Zoho designed for micro and small businesses looking for essential deal management without clutter.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$12/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Pipeline management
  • Telephony
  • Email
  • Workflows
  • Connected pipelines
  • Team pipelines
  • Toppings add-ons
  • Mobile app
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Very affordable
  • Simple and clean
  • Zoho ecosystem access
  • Good mobile app
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Extremely basic
  • Limited customization
  • Not for growing teams
  • Minimal reporting