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Act! vs Zoho Books: 2026 Comparison

Act! Zoho Books
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A cloud accounting solution from Zoho with end-to-end accounting workflows, project billing, and inventory management.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$70/org/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Accounting
  • Invoicing
  • Expense tracking
  • Project billing
  • Inventory
  • Bank reconciliation
  • Tax compliance
  • Time tracking
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Free plan available
  • Great Zoho integration
  • Affordable
  • Good automation
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Free plan limited
  • Less known than QuickBooks
  • Zoho ecosystem dependency
  • Limited payroll