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Act! vs Zoho Desk: 2026 Comparison

Act! Zoho Desk
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A context-aware help desk software from Zoho with multi-channel ticketing, AI assistant, and process automation.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$40/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Multi-channel ticketing
  • Zia AI assistant
  • Workflow automation
  • Knowledge base
  • Self-service portal
  • SLA management
  • Analytics
  • Telephony
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Affordable
  • Good Zoho integration
  • AI assistant
  • Free plan available
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Interface can feel dated
  • Limited integrations outside Zoho
  • Support varies
  • Mobile app needs improvement