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Act! vs Zoom: 2026 Comparison

Act! Zoom
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Video conferencing platform for meetings, webinars, and virtual events with breakout rooms and recording capabilities.
Pricing Subscription ($30-$50/user/month) Freemium ($0-25.65/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Video meetings
  • Webinars
  • Phone
  • Breakout rooms
  • Recording
  • Virtual backgrounds
  • Chat
  • Whiteboard
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Reliable video
  • Easy to use
  • Good quality
  • Feature-rich
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive for large teams
  • Security concerns
  • Zoom fatigue