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ActiveCampaign vs Infusionsoft: 2026 Comparison

ActiveCampaign Infusionsoft
Overview Advanced email marketing and automation platform combining email, CRM, and machine learning for personalized customer experiences. Now Keap, this was the original small business CRM and email marketing platform known for powerful campaign builder.
Pricing Subscription ($29-259/mo) Subscription ($249-custom/mo)
Key Features
  • Marketing automation
  • CRM
  • Site tracking
  • Split testing
  • Predictive sending
  • SMS marketing
  • Lead scoring
  • Campaign builder
  • CRM
  • E-commerce
  • Automation
  • Landing pages
  • Invoicing
  • Appointments
Pros
  • Powerful automation
  • Built-in CRM
  • Excellent deliverability
  • Machine learning features
  • Powerful campaign builder
  • All-in-one
  • Good automation
  • Long track record
Cons
  • Steep learning curve
  • Higher price point
  • Complex for beginners
  • Rebranded to Keap
  • Expensive
  • Complex

ActiveCampaign

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Infusionsoft

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