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ActiveCampaign vs Lofty: 2026 Comparison

ActiveCampaign Lofty
Overview Advanced email marketing and automation platform combining email, CRM, and machine learning for personalized customer experiences. An AI-powered real estate platform formerly known as Chime that offers CRM, IDX, and smart automation for lead conversion.
Pricing Subscription ($29-259/mo) Subscription (Custom pricing)
Key Features
  • Marketing automation
  • CRM
  • Site tracking
  • Split testing
  • Predictive sending
  • SMS marketing
  • Lead scoring
  • AI assistant
  • CRM
  • IDX website
  • Lead generation
  • Behavioral automation
  • Smart plans
  • Power dialer
  • Reporting
Pros
  • Powerful automation
  • Built-in CRM
  • Excellent deliverability
  • Machine learning features
  • AI-driven automation
  • Good lead nurturing
  • Modern interface
  • Comprehensive platform
Cons
  • Steep learning curve
  • Higher price point
  • Complex for beginners
  • Expensive
  • Rebranded from Chime
  • Complex pricing
  • Real estate only

ActiveCampaign

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Lofty

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