| Overview |
Advanced email marketing and automation platform combining email, CRM, and machine learning for personalized customer experiences. |
The former name of Copper CRM, a Google Workspace-native CRM that was rebranded in 2018 to better reflect its focus. |
| Pricing |
Subscription ($29-259/mo) |
Subscription ($23-$99/user/month) |
| Key Features |
- Marketing automation
- CRM
- Site tracking
- Split testing
- Predictive sending
- SMS marketing
- Lead scoring
|
- Google Workspace integration
- Pipeline management
- Email tracking
- Automation
- Reporting
- Contact enrichment
- Mobile app
- Task management
|
| Pros |
- Powerful automation
- Built-in CRM
- Excellent deliverability
- Machine learning features
|
- Deep Google integration
- Easy adoption
- Clean UI
- Automatic data entry
|
| Cons |
- Steep learning curve
- Higher price point
- Complex for beginners
|
- Rebranded as Copper
- Google-dependent
- Limited features outside Google
- Higher pricing
|
