| Overview |
Advanced email marketing and automation platform combining email, CRM, and machine learning for personalized customer experiences. |
One of the oldest real estate CRMs offering contact management, MLS integration, and automated follow-up for real estate professionals. |
| Pricing |
Subscription ($29-259/mo) |
Subscription ($109-$399/month) |
| Key Features |
- Marketing automation
- CRM
- Site tracking
- Split testing
- Predictive sending
- SMS marketing
- Lead scoring
|
- Contact management
- MLS integration
- Market reports
- Follow-up coach
- Social insights
- Transaction management
- Mobile app
- Team tools
|
| Pros |
- Powerful automation
- Built-in CRM
- Excellent deliverability
- Machine learning features
|
- Long track record
- MLS integration
- Market snapshot reports
- Established brand
|
| Cons |
- Steep learning curve
- Higher price point
- Complex for beginners
|
- Expensive
- Dated interface
- Slow to modernize
- Better alternatives exist
|
