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ADP vs Lofty: 2026 Comparison

ADP Lofty
Overview One of the world's largest payroll and HR solutions providers offering services for businesses from small to enterprise. An AI-powered real estate platform formerly known as Chime that offers CRM, IDX, and smart automation for lead conversion.
Pricing Subscription (Custom pricing) Subscription (Custom pricing)
Key Features
  • Payroll processing
  • Tax filing
  • Benefits administration
  • Time tracking
  • Talent management
  • HR outsourcing
  • Compliance
  • Analytics
  • AI assistant
  • CRM
  • IDX website
  • Lead generation
  • Behavioral automation
  • Smart plans
  • Power dialer
  • Reporting
Pros
  • Industry leader
  • Scalable for any size
  • Comprehensive features
  • Strong compliance
  • AI-driven automation
  • Good lead nurturing
  • Modern interface
  • Comprehensive platform
Cons
  • Complex interface
  • Expensive
  • Customer support varies
  • Outdated UX in some areas
  • Expensive
  • Rebranded from Chime
  • Complex pricing
  • Real estate only