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Affinity vs Attio: 2026 Comparison

Affinity Attio
Overview A relationship intelligence CRM designed for dealmakers in private capital, investment banking, and consulting. A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration.
Pricing Subscription (Custom pricing) Freemium (Free-$79/user/month)
Key Features
  • Relationship intelligence
  • Automatic data capture
  • Deal management
  • Analytics
  • Email integration
  • Chrome extension
  • Alliances
  • Pipeline management
  • Automatic data sync
  • Custom objects
  • Real-time collaboration
  • Email integration
  • Reporting
  • Workflow automation
  • Enrichment
  • API-first design
Pros
  • Excellent relationship mapping
  • Automatic activity capture
  • Great for deal-driven firms
  • Strong analytics
  • Modern and flexible architecture
  • Excellent data model
  • Real-time multiplayer
  • Beautiful design
Cons
  • Expensive
  • Niche use case
  • Limited marketing features
  • Not for general business use
  • Still maturing feature set
  • Smaller integration library
  • Limited marketing tools
  • Newer with less track record