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Affinity vs Craft: 2026 Comparison

Affinity Craft
Overview A relationship intelligence CRM designed for dealmakers in private capital, investment banking, and consulting. Beautiful document and note-taking app for Mac and iOS with rich formatting, backlinks, and sharing capabilities.
Pricing Subscription (Custom pricing) Freemium ($0-10/mo)
Key Features
  • Relationship intelligence
  • Automatic data capture
  • Deal management
  • Analytics
  • Email integration
  • Chrome extension
  • Alliances
  • Pipeline management
  • Rich documents
  • Backlinks
  • AI assistant
  • Sharing
  • Cards
  • Daily notes
  • Templates
  • Markdown
Pros
  • Excellent relationship mapping
  • Automatic activity capture
  • Great for deal-driven firms
  • Strong analytics
  • Beautiful design
  • Apple ecosystem
  • Offline support
  • Rich formatting
Cons
  • Expensive
  • Niche use case
  • Limited marketing features
  • Not for general business use
  • Apple focused
  • Limited collaboration
  • No Windows/Android