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Affinity vs Crazy Egg: 2026 Comparison

Affinity Crazy Egg
Overview A relationship intelligence CRM designed for dealmakers in private capital, investment banking, and consulting. Crazy Egg offers heatmap and A/B testing tools that help website owners visualize user behavior and optimize conversions. Its snapshots feature provides scroll maps and click reports for any page.
Pricing Subscription (Custom pricing) Paid ($29-249/mo)
Key Features
  • Relationship intelligence
  • Automatic data capture
  • Deal management
  • Analytics
  • Email integration
  • Chrome extension
  • Alliances
  • Pipeline management
  • Heatmaps
  • scroll maps
  • A/B testing
  • session recordings
  • confetti reports
  • overlay reports
  • error tracking
  • Shopify integration
Pros
  • Excellent relationship mapping
  • Automatic activity capture
  • Great for deal-driven firms
  • Strong analytics
  • Very easy to use
  • Quick setup
  • Good heatmap visualizations
  • Affordable pricing
Cons
  • Expensive
  • Niche use case
  • Limited marketing features
  • Not for general business use
  • Limited advanced analytics
  • Basic session recordings
  • No real-time data
  • Fewer integrations than competitors