Gifts

Culture

Reviews

Local Spots

Affinity vs Custify: 2026 Comparison

Affinity Custify
Overview A relationship intelligence CRM designed for dealmakers in private capital, investment banking, and consulting. A customer success platform for B2B SaaS companies with health scores, automation, and lifecycle management.
Pricing Subscription (Custom pricing) Subscription (Starting at $199/month)
Key Features
  • Relationship intelligence
  • Automatic data capture
  • Deal management
  • Analytics
  • Email integration
  • Chrome extension
  • Alliances
  • Pipeline management
  • Customer health
  • Lifecycle management
  • Playbooks
  • Task management
  • 360-degree view
  • Analytics
  • Automation
  • Integrations
Pros
  • Excellent relationship mapping
  • Automatic activity capture
  • Great for deal-driven firms
  • Strong analytics
  • Easy to use
  • Good for mid-market
  • Affordable
  • Responsive support
Cons
  • Expensive
  • Niche use case
  • Limited marketing features
  • Not for general business use
  • Smaller feature set
  • Less known
  • Fewer integrations
  • Limited reporting