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Affinity vs Fathom Analytics: 2026 Comparison

Affinity Fathom Analytics
Overview A relationship intelligence CRM designed for dealmakers in private capital, investment banking, and consulting. Fathom Analytics is a privacy-first web analytics tool that provides useful website insights without tracking personal data. It is fully GDPR compliant without requiring cookie consent banners.
Pricing Subscription (Custom pricing) Paid ($14-44/mo)
Key Features
  • Relationship intelligence
  • Automatic data capture
  • Deal management
  • Analytics
  • Email integration
  • Chrome extension
  • Alliances
  • Pipeline management
  • Privacy-first analytics
  • no cookies
  • GDPR compliant
  • uptime monitoring
  • email reports
  • custom domains
  • event tracking
  • EU isolation
Pros
  • Excellent relationship mapping
  • Automatic activity capture
  • Great for deal-driven firms
  • Strong analytics
  • Simple and privacy-focused
  • No cookie banners needed
  • Fast loading
  • Excellent uptime
Cons
  • Expensive
  • Niche use case
  • Limited marketing features
  • Not for general business use
  • Limited feature set
  • No user segmentation
  • Basic reporting
  • Expensive for what it offers

Affinity

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Fathom Analytics

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