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Affinity vs Infusionsoft: 2026 Comparison

Affinity Infusionsoft
Overview A relationship intelligence CRM designed for dealmakers in private capital, investment banking, and consulting. Now Keap, this was the original small business CRM and email marketing platform known for powerful campaign builder.
Pricing Subscription (Custom pricing) Subscription ($249-custom/mo)
Key Features
  • Relationship intelligence
  • Automatic data capture
  • Deal management
  • Analytics
  • Email integration
  • Chrome extension
  • Alliances
  • Pipeline management
  • Campaign builder
  • CRM
  • E-commerce
  • Automation
  • Landing pages
  • Invoicing
  • Appointments
Pros
  • Excellent relationship mapping
  • Automatic activity capture
  • Great for deal-driven firms
  • Strong analytics
  • Powerful campaign builder
  • All-in-one
  • Good automation
  • Long track record
Cons
  • Expensive
  • Niche use case
  • Limited marketing features
  • Not for general business use
  • Rebranded to Keap
  • Expensive
  • Complex

Affinity

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Infusionsoft

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