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Affinity vs Knock: 2026 Comparison

Affinity Knock
Overview A relationship intelligence CRM designed for dealmakers in private capital, investment banking, and consulting. A notifications infrastructure platform for building in-app, email, SMS, and push notification workflows with a single API.
Pricing Subscription (Custom pricing) Freemium (Free-$250/month)
Key Features
  • Relationship intelligence
  • Automatic data capture
  • Deal management
  • Analytics
  • Email integration
  • Chrome extension
  • Alliances
  • Pipeline management
  • Multi-channel notifications
  • Preference management
  • In-app feed
  • Workflow builder
  • Batching
  • Throttling
  • Analytics
  • Templates
Pros
  • Excellent relationship mapping
  • Automatic activity capture
  • Great for deal-driven firms
  • Strong analytics
  • Multi-channel support
  • Good developer experience
  • Preference management
  • Easy integration
Cons
  • Expensive
  • Niche use case
  • Limited marketing features
  • Not for general business use
  • Newer platform
  • Can be expensive
  • Limited template editor
  • Smaller community