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Affinity vs Litmus: 2026 Comparison

Affinity Litmus
Overview A relationship intelligence CRM designed for dealmakers in private capital, investment banking, and consulting. Email testing and analytics platform for previewing emails across 100+ clients, accessibility checks, and performance tracking.
Pricing Subscription (Custom pricing) Subscription ($99-custom/mo)
Key Features
  • Relationship intelligence
  • Automatic data capture
  • Deal management
  • Analytics
  • Email integration
  • Chrome extension
  • Alliances
  • Pipeline management
  • Email previews
  • Spam testing
  • Accessibility
  • Analytics
  • Code editor
  • Design library
  • Proof
Pros
  • Excellent relationship mapping
  • Automatic activity capture
  • Great for deal-driven firms
  • Strong analytics
  • Industry standard
  • 100+ previews
  • Accessibility checks
  • Collaboration
Cons
  • Expensive
  • Niche use case
  • Limited marketing features
  • Not for general business use
  • Expensive
  • Preview focused
  • Learning curve