Gifts

Culture

Reviews

Local Spots

Affinity vs Lusha: 2026 Comparison

Affinity Lusha
Overview A relationship intelligence CRM designed for dealmakers in private capital, investment banking, and consulting. Lusha is a B2B contact and company data platform that provides accurate phone numbers and email addresses. It offers a browser extension for instant prospecting on LinkedIn and company websites.
Pricing Subscription (Custom pricing) Freemium ($0-79/user/mo)
Key Features
  • Relationship intelligence
  • Automatic data capture
  • Deal management
  • Analytics
  • Email integration
  • Chrome extension
  • Alliances
  • Pipeline management
  • Contact data
  • phone numbers
  • email addresses
  • browser extension
  • API
  • CRM enrichment
  • bulk enrichment
Pros
  • Excellent relationship mapping
  • Automatic activity capture
  • Great for deal-driven firms
  • Strong analytics
  • Accurate phone numbers
  • Easy browser extension
  • Good data quality
  • GDPR compliant
Cons
  • Expensive
  • Niche use case
  • Limited marketing features
  • Not for general business use
  • Limited free credits
  • Expensive at scale
  • Smaller database than competitors