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Affinity vs Make: 2026 Comparison

Affinity Make
Overview A relationship intelligence CRM designed for dealmakers in private capital, investment banking, and consulting. Visual automation platform (formerly Integromat) for connecting apps and designing complex workflows with branching logic.
Pricing Subscription (Custom pricing) Freemium ($0-16.67/mo)
Key Features
  • Relationship intelligence
  • Automatic data capture
  • Deal management
  • Analytics
  • Email integration
  • Chrome extension
  • Alliances
  • Pipeline management
  • Visual workflow builder
  • 1000+ apps
  • Branching
  • Error handling
  • Scheduling
  • Data stores
  • Templates
Pros
  • Excellent relationship mapping
  • Automatic activity capture
  • Great for deal-driven firms
  • Strong analytics
  • Visual builder
  • Complex logic support
  • Affordable
  • Data stores
Cons
  • Expensive
  • Niche use case
  • Limited marketing features
  • Not for general business use
  • Learning curve
  • Can be complex
  • Smaller app directory than Zapier