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Affinity vs Oberlo: 2026 Comparison

Affinity Oberlo
Overview A relationship intelligence CRM designed for dealmakers in private capital, investment banking, and consulting. A Shopify dropshipping app that was widely used for importing AliExpress products directly into Shopify stores (discontinued June 2022).
Pricing Subscription (Custom pricing) Freemium (Discontinued)
Key Features
  • Relationship intelligence
  • Automatic data capture
  • Deal management
  • Analytics
  • Email integration
  • Chrome extension
  • Alliances
  • Pipeline management
  • Product importing
  • AliExpress integration
  • Order fulfillment
  • Inventory updates
  • Shipment tracking
  • Pricing automation
  • Product customization
  • Bulk ordering
Pros
  • Excellent relationship mapping
  • Automatic activity capture
  • Great for deal-driven firms
  • Strong analytics
  • Was very easy to use
  • Deep Shopify integration
  • Free plan was generous
  • Good for beginners
Cons
  • Expensive
  • Niche use case
  • Limited marketing features
  • Not for general business use
  • Discontinued in June 2022
  • Replaced by DSers
  • Only worked with Shopify
  • Limited supplier vetting