Gifts

Culture

Reviews

Local Spots

Affinity vs Prosperworks: 2026 Comparison

Affinity Prosperworks
Overview A relationship intelligence CRM designed for dealmakers in private capital, investment banking, and consulting. The former name of Copper CRM, a Google Workspace-native CRM that was rebranded in 2018 to better reflect its focus.
Pricing Subscription (Custom pricing) Subscription ($23-$99/user/month)
Key Features
  • Relationship intelligence
  • Automatic data capture
  • Deal management
  • Analytics
  • Email integration
  • Chrome extension
  • Alliances
  • Pipeline management
  • Google Workspace integration
  • Pipeline management
  • Email tracking
  • Automation
  • Reporting
  • Contact enrichment
  • Mobile app
  • Task management
Pros
  • Excellent relationship mapping
  • Automatic activity capture
  • Great for deal-driven firms
  • Strong analytics
  • Deep Google integration
  • Easy adoption
  • Clean UI
  • Automatic data entry
Cons
  • Expensive
  • Niche use case
  • Limited marketing features
  • Not for general business use
  • Rebranded as Copper
  • Google-dependent
  • Limited features outside Google
  • Higher pricing

Affinity

View Full Profile

Prosperworks

View Full Profile