Gifts

Culture

Reviews

Local Spots

Affinity vs Smartlook: 2026 Comparison

Affinity Smartlook
Overview A relationship intelligence CRM designed for dealmakers in private capital, investment banking, and consulting. Smartlook provides qualitative analytics through session recordings and heatmaps for both websites and mobile apps. It offers event-based tracking with always-on session recording for comprehensive behavior analysis.
Pricing Subscription (Custom pricing) Freemium ($0-custom)
Key Features
  • Relationship intelligence
  • Automatic data capture
  • Deal management
  • Analytics
  • Email integration
  • Chrome extension
  • Alliances
  • Pipeline management
  • Session recordings
  • heatmaps
  • event tracking
  • funnel analysis
  • mobile app analytics
  • crash reports
  • retention tables
  • API access
Pros
  • Excellent relationship mapping
  • Automatic activity capture
  • Great for deal-driven firms
  • Strong analytics
  • Good mobile app support
  • Always-on recording
  • Affordable pricing
  • Easy implementation
Cons
  • Expensive
  • Niche use case
  • Limited marketing features
  • Not for general business use
  • Limited free tier
  • Basic heatmaps
  • Fewer features than enterprise tools
  • Dashboard could be more intuitive