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Affinity vs Sumo: 2026 Comparison

Affinity Sumo
Overview A relationship intelligence CRM designed for dealmakers in private capital, investment banking, and consulting. Free email capture and list building toolkit with pop-ups, welcome mats, and scroll boxes for growing email lists.
Pricing Subscription (Custom pricing) Freemium ($0-49/mo)
Key Features
  • Relationship intelligence
  • Automatic data capture
  • Deal management
  • Analytics
  • Email integration
  • Chrome extension
  • Alliances
  • Pipeline management
  • Pop-ups
  • Welcome mat
  • Smart bar
  • Scroll box
  • Share buttons
  • Heat maps
  • List builder
Pros
  • Excellent relationship mapping
  • Automatic activity capture
  • Great for deal-driven firms
  • Strong analytics
  • Free tier
  • Easy setup
  • Multiple capture types
  • WordPress plugin
Cons
  • Expensive
  • Niche use case
  • Limited marketing features
  • Not for general business use
  • Branding on free
  • Limited features
  • Can slow site