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Affinity vs Thryv: 2026 Comparison

Affinity Thryv
Overview A relationship intelligence CRM designed for dealmakers in private capital, investment banking, and consulting. An all-in-one small business management platform combining CRM, marketing, payments, and customer communication tools.
Pricing Subscription (Custom pricing) Subscription ($228-$533/month)
Key Features
  • Relationship intelligence
  • Automatic data capture
  • Deal management
  • Analytics
  • Email integration
  • Chrome extension
  • Alliances
  • Pipeline management
  • CRM
  • Online presence
  • Marketing automation
  • Payment processing
  • Social media
  • Appointment scheduling
  • Reviews management
  • Document storage
Pros
  • Excellent relationship mapping
  • Automatic activity capture
  • Great for deal-driven firms
  • Strong analytics
  • All-in-one for small business
  • Marketing included
  • Payment processing
  • Review management
Cons
  • Expensive
  • Niche use case
  • Limited marketing features
  • Not for general business use
  • Expensive
  • Primarily US market
  • Long contracts reported
  • Can be overwhelming