| Overview |
Afluencer is an influencer marketing platform that connects brands with micro and macro influencers through a collaborative marketplace. It makes influencer outreach and partnership management straightforward and accessible. |
The former name of Copper CRM, a Google Workspace-native CRM that was rebranded in 2018 to better reflect its focus. |
| Pricing |
Freemium ($0-99/mo) |
Subscription ($23-$99/user/month) |
| Key Features |
- Influencer marketplace
- collaboration management
- direct messaging
- campaign posting
- influencer search
- content tracking
- niche filters
- brand profiles
|
- Google Workspace integration
- Pipeline management
- Email tracking
- Automation
- Reporting
- Contact enrichment
- Mobile app
- Task management
|
| Pros |
- Affordable
- Easy to use
- Good for small businesses
- Direct influencer connections
|
- Deep Google integration
- Easy adoption
- Clean UI
- Automatic data entry
|
| Cons |
- Smaller influencer database
- Limited analytics
- Best for micro-influencers
|
- Rebranded as Copper
- Google-dependent
- Limited features outside Google
- Higher pricing
|
