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AgencyAnalytics vs Fathom Analytics: 2026 Comparison

AgencyAnalytics Fathom Analytics
Overview AgencyAnalytics is an all-in-one reporting platform built specifically for marketing agencies to track SEO and PPC performance. It automates client reporting across multiple marketing channels and tools. Fathom Analytics is a privacy-first web analytics tool that provides useful website insights without tracking personal data. It is fully GDPR compliant without requiring cookie consent banners.
Pricing Paid ($12-18/client/mo) Paid ($14-44/mo)
Key Features
  • SEO reporting
  • PPC dashboards
  • social media tracking
  • call tracking
  • white-label reports
  • automated reporting
  • 80+ integrations
  • rank tracking
  • Privacy-first analytics
  • no cookies
  • GDPR compliant
  • uptime monitoring
  • email reports
  • custom domains
  • event tracking
  • EU isolation
Pros
  • Purpose-built for agencies
  • Good value per client
  • Extensive integrations
  • White-label capabilities
  • Simple and privacy-focused
  • No cookie banners needed
  • Fast loading
  • Excellent uptime
Cons
  • Agency-focused only
  • Limited custom analysis
  • Basic data visualization
  • Add-ons increase cost
  • Limited feature set
  • No user segmentation
  • Basic reporting
  • Expensive for what it offers

AgencyAnalytics

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Fathom Analytics

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