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AgencyAnalytics vs FullStory: 2026 Comparison

AgencyAnalytics FullStory
Overview AgencyAnalytics is an all-in-one reporting platform built specifically for marketing agencies to track SEO and PPC performance. It automates client reporting across multiple marketing channels and tools. FullStory captures and indexes every user interaction to provide complete digital experience analytics. Its session replay and heatmap capabilities help teams identify friction points and optimize user journeys.
Pricing Paid ($12-18/client/mo) Paid ($0-custom)
Key Features
  • SEO reporting
  • PPC dashboards
  • social media tracking
  • call tracking
  • white-label reports
  • automated reporting
  • 80+ integrations
  • rank tracking
  • Session replay
  • heatmaps
  • error tracking
  • conversion funnels
  • frustration signals
  • search analytics
  • privacy controls
  • API access
Pros
  • Purpose-built for agencies
  • Good value per client
  • Extensive integrations
  • White-label capabilities
  • Excellent session replay quality
  • Powerful search capabilities
  • Good frustration detection
  • Strong privacy controls
Cons
  • Agency-focused only
  • Limited custom analysis
  • Basic data visualization
  • Add-ons increase cost
  • Expensive for high-traffic sites
  • Can impact page performance
  • Storage limitations
  • Complex pricing

AgencyAnalytics

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FullStory

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