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AgencyAnalytics vs GMass: 2026 Comparison

AgencyAnalytics GMass
Overview AgencyAnalytics is an all-in-one reporting platform built specifically for marketing agencies to track SEO and PPC performance. It automates client reporting across multiple marketing channels and tools. GMass is a mass email and cold outreach tool that works directly inside Gmail. It turns Gmail into a powerful email marketing and outreach platform with mail merge, automatic follow-ups, and campaign analytics.
Pricing Paid ($12-18/client/mo) Freemium ($0-55/mo)
Key Features
  • SEO reporting
  • PPC dashboards
  • social media tracking
  • call tracking
  • white-label reports
  • automated reporting
  • 80+ integrations
  • rank tracking
  • Gmail-based sending
  • mail merge
  • automatic follow-ups
  • email tracking
  • campaign reports
  • scheduling
  • Google Sheets integration
Pros
  • Purpose-built for agencies
  • Good value per client
  • Extensive integrations
  • White-label capabilities
  • Works inside Gmail
  • Very easy to use
  • Affordable
  • Great Google Sheets integration
Cons
  • Agency-focused only
  • Limited custom analysis
  • Basic data visualization
  • Add-ons increase cost
  • Gmail sending limits apply
  • Limited advanced features
  • No multi-channel support

AgencyAnalytics

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GMass

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