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AgencyAnalytics vs GoatCounter: 2026 Comparison

AgencyAnalytics GoatCounter
Overview AgencyAnalytics is an all-in-one reporting platform built specifically for marketing agencies to track SEO and PPC performance. It automates client reporting across multiple marketing channels and tools. GoatCounter is an open-source web analytics platform designed to provide meaningful statistics without tracking personal data. It offers a simple and accessible approach to website analytics.
Pricing Paid ($12-18/client/mo) Freemium ($0-custom)
Key Features
  • SEO reporting
  • PPC dashboards
  • social media tracking
  • call tracking
  • white-label reports
  • automated reporting
  • 80+ integrations
  • rank tracking
  • Open-source
  • privacy-focused
  • no cookies
  • accessibility-first
  • campaign tracking
  • screen size stats
  • location data
  • API access
Pros
  • Purpose-built for agencies
  • Good value per client
  • Extensive integrations
  • White-label capabilities
  • Free for non-commercial use
  • Very privacy-focused
  • Accessible design
  • Lightweight
Cons
  • Agency-focused only
  • Limited custom analysis
  • Basic data visualization
  • Add-ons increase cost
  • Very basic features
  • Small team
  • Limited support
  • Minimal visualization

AgencyAnalytics

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GoatCounter

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