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AgencyAnalytics vs MXToolbox: 2026 Comparison

AgencyAnalytics MXToolbox
Overview AgencyAnalytics is an all-in-one reporting platform built specifically for marketing agencies to track SEO and PPC performance. It automates client reporting across multiple marketing channels and tools. Comprehensive email and DNS monitoring platform for diagnosing email delivery issues and monitoring domain health.
Pricing Paid ($12-18/client/mo) Freemium ($0-399/mo)
Key Features
  • SEO reporting
  • PPC dashboards
  • social media tracking
  • call tracking
  • white-label reports
  • automated reporting
  • 80+ integrations
  • rank tracking
  • MX lookup
  • Blacklist check
  • SMTP diagnostics
  • DMARC
  • SPF
  • Domain health
  • Monitoring
Pros
  • Purpose-built for agencies
  • Good value per client
  • Extensive integrations
  • White-label capabilities
  • Free tools
  • Comprehensive DNS checks
  • Industry standard
  • Monitoring
Cons
  • Agency-focused only
  • Limited custom analysis
  • Basic data visualization
  • Add-ons increase cost
  • Pro features expensive
  • Interface dated
  • Overwhelming for beginners

AgencyAnalytics

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