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AgencyAnalytics vs Serpstat: 2026 Comparison

AgencyAnalytics Serpstat
Overview AgencyAnalytics is an all-in-one reporting platform built specifically for marketing agencies to track SEO and PPC performance. It automates client reporting across multiple marketing channels and tools. Serpstat is an all-in-one SEO platform offering keyword research and rank tracking with competitive analysis capabilities. It provides site auditing and backlink analysis at an affordable price point.
Pricing Paid ($12-18/client/mo) Paid ($69-499/mo)
Key Features
  • SEO reporting
  • PPC dashboards
  • social media tracking
  • call tracking
  • white-label reports
  • automated reporting
  • 80+ integrations
  • rank tracking
  • Keyword research
  • rank tracking
  • site audit
  • backlink analysis
  • competitor analysis
  • content marketing
  • PPC analysis
  • API access
Pros
  • Purpose-built for agencies
  • Good value per client
  • Extensive integrations
  • White-label capabilities
  • Affordable pricing
  • Good feature set
  • API access included
  • Multi-language support
Cons
  • Agency-focused only
  • Limited custom analysis
  • Basic data visualization
  • Add-ons increase cost
  • Smaller database than leaders
  • Slower data updates
  • Limited integrations
  • Less accurate for some regions

AgencyAnalytics

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Serpstat

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